Jeff Bezos is a graduate of Princeton with a BSE degree (Bachelor of Science and Engineering) in the field of electrical engineering and computer science. After graduating in 1986, he was invited to work by Intel, Bell Labs and Andersen Consulting, but Bezos is working on selecting Fitel, a start-up in the field of "financial telecommunications."Fitel is a company founded by many professors from the Department of Economics at Columbia University. The core business is a kind of online exchanges that facilitate the transfer of data from different countries. Then there is no internet, so that need this kind of moneymaker.
1988, Bezos moved to Bankers Trust Company. He makes BTWord software, namely software that allows clients to see Banker Trust reports the results of their investments through a computer. Previously, investment reports periodically via hardcopy, but Bezos created through computer automation.
1990, Bezos was not yet ready to establish their own company, but is ready to move from Bankers Trust. Why? He said that he will move to companies where he can pursue favorite, which is a system that given the term "second phase automation." What's it mean? That is where we use technology to change business processes to the long become faster and efiesien.
Furthermore, said Bezos, Second Pase Automation is "when you can fundamentally change the underlying process businees and do thing in a completely new way. So, it's more of a revolution instead of evolution. "(When you can change a business process are fundamental and do so with the latest methods. So, all said to be more appropriate than a revolution is just an evolution.)
Finally in 1990, he was officially working in D.E. Shaw. Mid-1994, proposes to Mr Bezos. Shaw to create the online store. Bezos surprised and disappointed because the idea rejected by raw Shaw.
However, Bezos can not forget the idea. He always see the number as 2300 percent annual growth figure internet. He saw the number as "huge, potentially wasted opportunity" (opportunity of potential omitted). Finally, Mr Bezos says on. Shaw that he would be out of D.E.Shaw and build the size of the dream. Recognizing the spirit of a young Bezos boil over, Mr. Shaw with the character as a wise parent who brings Bezos streets to Central Park.
He said that the sale of books online is a great idea. However, it would be better done by people who do not get good jobs, Bezos does not like the it was the Senior Vice President that security has been guaranteed financialnya. Moreover, according to company rules cycle, the more he will become CEO in D.E.Shaw.
Bezos get within 48 hours of the decision to exit. Finally, he still decided out. He said, "Later if I have aged 80 years, I may not remember how much salary I DEShaw in 1994, but I definitely remember and regret if I did not go to internet business." Next, Bezos left DE Shaw that it was gave salary figure of 7 per year (figure 7 is the smallest when $ 1000000 for the 12 around $ 83,333 per month). Since then, Bezos began to develop a way to www.amazon.com and all over the world.
As we know, the main product is amazon books. Why should the book? While working in D.E. Shaw, Bezos was researching about the business of bias developed on the internet. He makes a list of up to 20 items that can be sold, from software to computer equipment. In the list, the book occupies the top position. Second place is the music, but music eliminated because the music industry at that time under 6 and their record labels dominate the distribution. As a simple comparison, while there are 300,000 pieces of music CDs with different titles, but there are 3 million books with different titles.
According to Bezos, at that time said the sale of "large and fragmented" (wide and divided) because there is no mendominasinya. In the United States, there are more than 10,000 book publishers, but most have only less than 10 titles. In fact, Random House publishers, which is only the largest 10% market. Two is the largest bookstore, Barnes & Noble and Border, if only the combined, about 25% of the $ 30 billion in total sales. stock of goods is one of the
business books. Books can be ordered directly from the publisher or distributor's network.
The longer the amazon and the more developed as we see at this time amazon still standing steady, although the more competition the more hours increases.
"Our Vision," a Jeff, "the company is a world that is on the customer. The place to find and learn everything that they might want to buy online. "Destination Amazon.com is not a book store but the world's largest department store in the world."
As a "department store in the world" Jeff always remind six basic value companies.
The six things are:
1. Customer obsession. --- Customer service to provide what customers want at the cheap price time possible and with as soon as possible --- always the most important task
2. Ownership. Invited all employees the opportunity to become shareholders in Amazon.com. "All people are the owner," said Jeff Bezos.
3. Take action immediately. "Do it now." "Do not delay temporize", added a phrase that is more "grow with the Great Fast."
4. simple. Visible from the office an Amazon.com company is simple. Money is not for luxury.
5. Employees of the Highest Standard. Amazom.com still want those who are intelligent. They were filtered through a list of memoirs and interviews to find them.
6. Innovation. Amazon.com continues to introduce new ideas, new systems and new offers to its customers.
1988, Bezos moved to Bankers Trust Company. He makes BTWord software, namely software that allows clients to see Banker Trust reports the results of their investments through a computer. Previously, investment reports periodically via hardcopy, but Bezos created through computer automation.
1990, Bezos was not yet ready to establish their own company, but is ready to move from Bankers Trust. Why? He said that he will move to companies where he can pursue favorite, which is a system that given the term "second phase automation." What's it mean? That is where we use technology to change business processes to the long become faster and efiesien.
Furthermore, said Bezos, Second Pase Automation is "when you can fundamentally change the underlying process businees and do thing in a completely new way. So, it's more of a revolution instead of evolution. "(When you can change a business process are fundamental and do so with the latest methods. So, all said to be more appropriate than a revolution is just an evolution.)
Finally in 1990, he was officially working in D.E. Shaw. Mid-1994, proposes to Mr Bezos. Shaw to create the online store. Bezos surprised and disappointed because the idea rejected by raw Shaw.
However, Bezos can not forget the idea. He always see the number as 2300 percent annual growth figure internet. He saw the number as "huge, potentially wasted opportunity" (opportunity of potential omitted). Finally, Mr Bezos says on. Shaw that he would be out of D.E.Shaw and build the size of the dream. Recognizing the spirit of a young Bezos boil over, Mr. Shaw with the character as a wise parent who brings Bezos streets to Central Park.
He said that the sale of books online is a great idea. However, it would be better done by people who do not get good jobs, Bezos does not like the it was the Senior Vice President that security has been guaranteed financialnya. Moreover, according to company rules cycle, the more he will become CEO in D.E.Shaw.
Bezos get within 48 hours of the decision to exit. Finally, he still decided out. He said, "Later if I have aged 80 years, I may not remember how much salary I DEShaw in 1994, but I definitely remember and regret if I did not go to internet business." Next, Bezos left DE Shaw that it was gave salary figure of 7 per year (figure 7 is the smallest when $ 1000000 for the 12 around $ 83,333 per month). Since then, Bezos began to develop a way to www.amazon.com and all over the world.
As we know, the main product is amazon books. Why should the book? While working in D.E. Shaw, Bezos was researching about the business of bias developed on the internet. He makes a list of up to 20 items that can be sold, from software to computer equipment. In the list, the book occupies the top position. Second place is the music, but music eliminated because the music industry at that time under 6 and their record labels dominate the distribution. As a simple comparison, while there are 300,000 pieces of music CDs with different titles, but there are 3 million books with different titles.
According to Bezos, at that time said the sale of "large and fragmented" (wide and divided) because there is no mendominasinya. In the United States, there are more than 10,000 book publishers, but most have only less than 10 titles. In fact, Random House publishers, which is only the largest 10% market. Two is the largest bookstore, Barnes & Noble and Border, if only the combined, about 25% of the $ 30 billion in total sales. stock of goods is one of the
business books. Books can be ordered directly from the publisher or distributor's network.
The longer the amazon and the more developed as we see at this time amazon still standing steady, although the more competition the more hours increases.
"Our Vision," a Jeff, "the company is a world that is on the customer. The place to find and learn everything that they might want to buy online. "Destination Amazon.com is not a book store but the world's largest department store in the world."
As a "department store in the world" Jeff always remind six basic value companies.
The six things are:
1. Customer obsession. --- Customer service to provide what customers want at the cheap price time possible and with as soon as possible --- always the most important task
2. Ownership. Invited all employees the opportunity to become shareholders in Amazon.com. "All people are the owner," said Jeff Bezos.
3. Take action immediately. "Do it now." "Do not delay temporize", added a phrase that is more "grow with the Great Fast."
4. simple. Visible from the office an Amazon.com company is simple. Money is not for luxury.
5. Employees of the Highest Standard. Amazom.com still want those who are intelligent. They were filtered through a list of memoirs and interviews to find them.
6. Innovation. Amazon.com continues to introduce new ideas, new systems and new offers to its customers.